On March 10, 2025, Dongsheng International Qingdao Office ushered in a meaningful foreign trade sales training. The training by Mr. Fan personally led the team, specially invited in the carpet industry practical experience Mr. Han and manager Wang to participate in, aimed at improving the foreign trade sales team in the field of commercial used carpet professional ability and market response strategy. The manager of Qingdao office Ms. Guan and her team, as well as the export sales from Rizhao, participated in this rich and practical training course through video conference.
1. Historical review and development trend of rolling carpet industry
Mr. Han first reviewed the development process of the commercial used carpet industry in detail. He mentioned that from 1991 to 2001 was the embryonic period of China's rolling carpet, this period due to the rapid development of foreign hotels and real estate industries, gave birth to such large weaving factories as Shanhua, Haima, Dongsheng and Dongfang. From 2001 to 2010, the rolling carpet industry entered a period of rapid development, the demand for Axminster carpets surged, and orders were in short supply. After 2010, with the production capacity of Europe and the United States, China, with its cost advantages and manufacturing capabilities, quickly became the absolute advantage of the global production base of Axminster carpet.
2. Market changes and sales strategy adjustment under the new situation
Mr. Han further analyzed the changes in the current market supply and demand relationship and the new trend of customer demand. He pointed out that with the intensification of market competition and the diversification of customer needs, foreign trade sales not only need to have a solid product knowledge, but also have a deep understanding of production equipment; In addition, the service response speed, design ability, sample / mock up-making technology and production seaming layout according to CAD drawings also put forward higher requirements for the entire project service team.
3. The importance of option matching and product testing
During the training, Mr. Han especially emphasized the importance of option combination, and suggested that the product should be tested with a full set of indicators to ensure product quality and increase selling points with functionality. He also provides many practical and effective solutions for some common problems, such as the avoidance of design matching, the solution of shading problems, and the recommendation of carpets in different tread areas (light walking, medium walking and heavy walking). In particular, his "bottom line thinking", that is, to ensure the minimum standards of product quality and service under any circumstances, was deeply inspired by every salesperson present.
4. Optimization of customer service and sales strategy
Mr. Han also shared his unique insights on customer service and proposed the "principle of 20 percent", which is to identify and focus on the 20 percent of quality customers and build long-term cooperative relationships by providing excellent service, so as to achieve a virtuous circle of business. In addition, he also stressed the importance of "cheetah thinking", that is, in the market competition to quickly and accurately seize the opportunity, a strike must be hit. Mr. Han encouraged the sales staff to continue to learn and improve themselves, to do a good job of bridging customers and factories, and to have a global vision, from intercontinental thinking to global thinking, to examine the market and customer needs from a broader perspective.
This training not only provides valuable industry knowledge and practical experience for the foreign trade sales team of Dongsheng International, but also greatly improves the team's professionalism and market competitiveness. Through Mr. Han's in-depth analysis and practical advice, sales staff have a clearer understanding of the development trend of the rolling carpet industry, and have a clearer direction on how to optimize sales strategies and service customers. We look forward to more training opportunities in the future to provide strong support for the realization of the goals and sustainable development of Dongsheng International.
With the constant changes in the global market and continuous progress in technology, Dongsheng International will continue to uphold the spirit of professionalism and innovation, constantly optimize products and services, and strengthen team building to cope with future challenges and opportunities. We believe that through continuous efforts and learning, Dongsheng will occupy a more important position in the tooling carpet industry, provide customers with better products and services, and achieve win-win development.
